In Their Attempt to Fine-Tune Cost Efficiencies Compared to More

Multiple Choice

In their attempt to fine-tune cost efficiencies compared to more useful and targeted client prospects, researchers have tried to add:

A) a component to measure communication frequency.
B) a media vehicle element that allows for planner preferences.
C) a component to measure audience awareness.
D) reach and frequency measures.
E) a cost per 100 valuation.