Multiple Choice
Interactivity is enhanced by technology that:
A) allows people to advertise their needs via cell phones.
B) allows people to creatively access higher-level advertising and marketing professionals.
C) allows people to bypass traditional media and marketing channels and deal directly with suppliers for their entertainment, purchases, and other services.
D) allows people to use wifi to turn on smart appliances.
E) allows people to watch Web TV on the seatback in front of them.
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Of the four primary elements that a
Q22: GM's placement of a Chevy Camara in
Q23: Unbundling has given media executives a primary
Q24: In dealing with specialized media, media planners
Q25: The need for product demonstration or use
Q27: Demands by clients for creativity go beyond
Q28: What more than anything else is forcing
Q29: Historically, in the advertising process, which came
Q30: _ refers to the ability of an
Q31: In their attempt to fine-tune cost efficiencies