Multiple Choice
A planner could consider which of the following weighted CPM adjustments to take into account communication factors?
A) effect of creative nuances
B) probability of an audiences exposure to a medium
C) qualitative environment for the message
D) size of the copy compared to the size of the ad itself
E) impact of the medium on a portion of the target audience
Correct Answer:
Verified
Correct Answer:
Verified
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