Multiple Choice
Which of the following is among the reasons media planners view the budget with more and more frustration?
A) It is reviewed too often during a fiscal year.
B) Audience is continually moving more toward flipping through spots on TV.
C) Readers actually tear out advertisements without even scanning them.
D) spiraling costs of media
E) Management continually changes its target market focus.
Correct Answer:
Verified
Correct Answer:
Verified
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