In Order to Effectively Manage the Company's Value Chain

Multiple Choice

In order to effectively manage the company's value chain,

A) the materials management function should hold greater inventories in order to avoid shortages.
B) the marketing function should focus on customer needs rather than the type of products.
C) the production function should locate customers and persuade them to buy the company's products.
D) the sales function should control the movement of physical materials from procurement through customer delivery.
E) the customer service function should focus on offering high-quality products at higher prices.