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  2. Topic
    Business
  3. Study Set
    Contemporary Management Study Set 4
  4. Exam
    Exam 9: Value Chain Management Functional Strategies for Competitive Advantage
  5. Question
    ________ Is the Management of the Value Chain Activities That
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________ Is the Management of the Value Chain Activities That

Question 52

Question 52

Multiple Choice

________ is the management of the value chain activities that bring new goods or services to market.


A) Product promotion
B) Total quality management
C) Marketing
D) Process reengineering
E) Product development

Correct Answer:

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