A Local Newspaper Hosts a Booth at Community Events and Uses

Multiple Choice

A local newspaper hosts a booth at community events and uses electronic tablets to create new subscriptions on the spot. It also accepts subscription inquiries and article commentary through an online site and regularly sends notices to readers about important updates to the newspaper. This publisher is implementing

A) customer relationship management.
B) total quality management.
C) Six Sigma principles.
D) value chain management.
E) product innovation.