Some Researchers Characterize the Consumer Decision- Making Process as a Continuum

Multiple Choice

Some researchers characterize the consumer decision- making process as a continuum according to how much effort goes into the decision. They say it is anchored at each end by and .

A) habitual decision making; unlimited problem solving
B) limited problem solving; unlimited problem solving
C) habitual decision making; limited problem solving
D) habitual decision making; extended problem solving
E) limited problem solving; extended problem solving