Multiple Choice
Jamie is considering ordering a dessert for lunch. Before she ever decides on the kind she prefers, she must decide whether to get a fattening or nonfattening dessert. This decision relates to which of the following levels of abstraction of dessert categories?
A) superordinate level
B) basic level
C) normal level
D) ordinate level
E) subordinate level
Correct Answer:

Verified
Correct Answer:
Verified
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