There Is a Snowstorm Tonight, and the Toronto Maple Leafs

Multiple Choice

There is a snowstorm tonight, and the Toronto Maple Leafs game is going ahead as scheduled. Your roommate, Alexei, got a free ticket from a work associate and is staying home. You, however, paid $75. (non- refundable) and feel like you have to go. This is an example of:

A) cost- benefit dichotomy
B) brand loyalty
C) event priority
D) sunk- cost fallacy
E) value perception