Kent Is a Loyal Coca- Cola Drinker

Multiple Choice

Kent is a loyal Coca- Cola drinker. As a college student, he averages about six Cokes a day. He even prefers Coke to water. However, today when he passes a vending machine in his dorm, he buys a new flavor of soft drink called Big Red. Which of the following most appropriately explains his behaviour, given the facts about Kent's previous behaviour?

A) Kent is influenced by advertising.
B) Kent is creating brand parity.
C) Kent is variety seeking.
D) Kent is influenced by vending machine atmospherics.
E) Kent is influenced by peer pressure.