Multiple Choice
The marketer who is trying to develop favourable attitudes towards his graham- cracker cookies would find which of these sources most effective in persuading consumers:
A) a research and development technician
B) a supermarket check- out cashier
C) a sophisticated world traveller
D) an ordinary or "typical" consumer similar to the target audience
E) a celebrity chef
Correct Answer:
Verified
Correct Answer:
Verified
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