One of the Hypotheses Offered Recently to Explain the Sleeper

Multiple Choice

One of the hypotheses offered recently to explain the sleeper effect is the hypothesis which emphasizes that memory must be selective owing to its limited capacity. Persuasion was enhanced because consumers had stronger memory connections with product information and weaker links to the unattractive source.

A) dissociative cue
B) source- message associative
C) availability- valence
D) finite theorem
E) cognitive imbalance