The Explains That the Reason Consumers Forget Their Initial Negative

Multiple Choice

The explains that the reason consumers forget their initial negative feelings toward a source yet remain influenced by the message is simply a function of time; the link between the source and the product is broken in the consumer's mind after a period of time.

A) availability- valence hypothesis
B) oblivescence theory
C) cognitive processing effect
D) dissociative cue hypothesis
E) cued- forgetting hypothesis