All of the Following Identify When Fear Appeals Are Most

Multiple Choice

All of the following identify when fear appeals are most effective, EXCEPT:

A) consumers are already afraid of the problem discussed in the ad
B) when the threats displayed are excessive
C) a solution is presented for consumers to remove the threat
D) when source credibility is high
E) a moral lesson is conveyed by a powerful character (e.g., Mr. Goodwrench, "good car maintenance" personified) on how to avoid negative outcomes (accidents or death)