Multiple Choice
If Tim "The Tool Man" Taylor (Home Improvement TV sitcom) were hired as a spokesperson for an electric power tool firm, he most likely would have "star power" due to a/an:
A) allowance for nice personality
B) representation of celebrity displacement
C) allowance for being amateurish
D) symbolization of home handyman
E) allegiance with the firm
Correct Answer:

Verified
Correct Answer:
Verified
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