A Spokesperson Who Is Personally Attractive May Be More Effective

Multiple Choice

A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality. One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes. This processing is explained by:

A) the superficial- value perspective
B) beauty attitude formation
C) the source response hypothesis
D) halo effect
E) the social adaptation perspective