Multiple Choice
Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:
A) bonded
B) copacetic
C) coordinated
D) matched
E) framed
Correct Answer:

Verified
Correct Answer:
Verified
Q63: Describe the tactical communications options for a
Q100: Presenting an ad as if it were
Q101: Amber made a good living as a
Q103: Sex appeals in marketing messages can do
Q104: Careful consideration of message content, generation of
Q106: Sometimes where something is said can be
Q107: What is source attractiveness? Does it relate
Q108: A replicant is a type of avatar
Q109: Craig Spencer was a popular weatherman in
Q110: A marketing consultant maintains that customers buy