Multiple Choice
Careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive element are all typical of messages processed via the route to persuasion.
A) direct
B) main avenue
C) peripheral
D) central
E) tertiary
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q63: Describe the tactical communications options for a
Q99: Messages in verbal form (print ad copy)
Q100: Presenting an ad as if it were
Q101: Amber made a good living as a
Q103: Sex appeals in marketing messages can do
Q105: Verbal elements of an ad (or ad
Q106: Sometimes where something is said can be
Q107: What is source attractiveness? Does it relate
Q108: A replicant is a type of avatar
Q109: Craig Spencer was a popular weatherman in