Multiple Choice
All of the following are true about the Frankfurt School theorists, EXCEPT:
A) the receiver is a passive "couch potato"
B) a message is perishable
C) the media are often used by those in power to brainwash individuals
D) advertising is the process of transferring information to the buyer before the sale
E) this school dominated mass communications in the latter half of the 20th century
Correct Answer:
Verified
Correct Answer:
Verified
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