All of the Following Statements About Psychographics Are True, EXCEPT

Multiple Choice

All of the following statements about psychographics are true, EXCEPT:

A) was largely disappointing because purchase behaviours were not explained
B) was needed because previous consumer research was idiosyncratic
C) was developed to address shortcomings in motivational research, such as lack of reliability and usefulness
D) was needed because the usual large- scale qualitative survey research yielded only a little information about a lot of people
E) uses standard psychological scales