Almost Any Technique That Increases the Novelty of a Product

Multiple Choice

Almost any technique that increases the novelty of a product, such as the L'eggs pantyhose distinctive packaging, also improves its recall. This reference to the product's level of activation in memory is known as:

A) the script
B) the von Restorff effect
C) the mood congruence effect
D) the physiological retrieval influence
E) familiarity