During the First Three Months After Their Launch of a New

Multiple Choice

During the first three months after their launch of a new peanut butter product, a company uses techniques such as give- aways, supermarket demonstration and tasting, coupons for 30 percent off the retail price, and finally coupons for 15 percent off the retail price. This is illustrative of a process called:

A) cognitive awareness
B) stimulus reward
C) negative reinforcement
D) training
E) shaping