Multiple Choice
A billboard is positioned correctly beside a busy highway. However, the merchant that has purchased the billboard is complaining that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?
A) the absolute threshold
B) the intensity threshold
C) the relative threshold
D) the exposure threshold
E) the differential threshold
Correct Answer:
Verified
Correct Answer:
Verified
Q58: We view materials that are scarce or
Q59: The ability of a sensory system to
Q60: Which of the following most accurately reflects
Q61: Jill has been buying most of her
Q62: A school of thought that maintains people
Q64: Which colours are most effective in Web
Q65: Many of our personal preferences, such as
Q67: Because the perceptual process is not instantaneous,
Q68: Daily we are bombarded by a symphony
Q83: JND is another name for Weber's Law.