Which of the Following Most Accurately Reflects the Current Thinking

Multiple Choice

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotions?

A) Subliminal ads can be effective, but customers do not like them and so marketers avoid them.
B) It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have some specific effects.
C) Subliminal messages are below the threshold of perception, so cannot be utilized in marketing.
D) There has never been any evidence that subliminal messages have an effect on an individual, therefore, they are pointless for marketers to use.
E) There is some evidence that subliminal perception can have limited effects, but they are not specific enough to make subliminal messages effective in advertising.