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A Lion Is Used in Dreyfus Fund Ads to Suggest

Question 57

Multiple Choice

A lion is used in Dreyfus Fund ads to suggest the fearlessness that is the company's approach to investments. A sign that is related to a product through a conventional or agreed- upon association is called a/an:


A) association
B) icon
C) index
D) symbol
E) interpretant

Correct Answer:

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