Psychological Factors Can Be Both Informative and Confusing in Explaining

Multiple Choice

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion. For example, the concept of consumers' "need for uniqueness" encompasses their need to be different:

A) but not their need to fit in
B) and lead others in their social groups
C) and their need to save money
D) but not too different
E) and the marketers' need to make a profit