Question 1

How do true innovators differ from early adopters?

Accepted Answer

The answer of How do true innovators differ from early...

Question 2

reflects a pattern of behaviours, attitudes, and opinions that influences all of a person's consumption activities.

Accepted Answer

A)  The style formula 
B)  Consumer style 
C)  The etic perspective 
D)  Consumerspace 
E)  The emic perspective

Question 3

The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered .

Accepted Answer

A)  carryover products 
B)  proto- typical products 
C)  art products 
D)  style and cultural icons 
E)  craft products

Question 4

Regardless of how much behavioural change is demanded by an innovation, all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

Accepted Answer

A)  low degree of complexity 
B)  lower cost than previous alternative 
C)  compatibility with consumers' lifestyles 
D)  trialability through free or "trial- size" samples of new products 
E)  consumers believe there will be more benefits in the new offer

Question 5

"Fads" are those fashions which sweep rapidly at one time across many social groups, encompassing many consumers.

Accepted Answer

A) True 
 B)False

Question 6

Megan thought it strange that although her bathing suit covered much less skin than did her underwear, she felt comfortable wearing her bathing suit in public at the beach, but she would never think of walking around the beach in her underwear. This is an example of the power of how modify(s) expectations and behaviour.

Accepted Answer

A)  generational fads 
B)  cultural categories 
C)  the complexity paradox of fashion 
D)  trickle- up effects 
E)  the diffusion of innovation

Question 7

One of the essentials for successful adoption of an innovation is the familiarity of its brand name to the consumer.

Accepted Answer

A) True 
 B)False

Question 8

An infomercial would not be considered part of reality engineering.

Accepted Answer

A) True 
 B)False

Question 9

In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.

Accepted Answer

A) True 
 B)False

Question 10

A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?

Accepted Answer

A)  activity 
B)  relative advantage 
C)  compatibility 
D)  trialability 
E)  complexity

Question 11

Shift Corporation could not sell their running shoe at $39.99, but when they were priced at $159.99, the shoes sold out of all the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

Accepted Answer

A) True 
 B)False

Question 12

When Gillette's Mach 3 razor gives way to Gillette's new Mach 3 Turbo, this is known as a/an:

Accepted Answer

A)  discontinuous innovation 
B)  product repositioning 
C)  continuous innovation 
D)  dynamically continuous innovation 
E)  market modification

Question 13

Free "trial- size" samples of a new product are distributed so that consumers can experiment with it prior to adoption.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are examples of formal gatekeepers, EXCEPT:

Accepted Answer

A)  opinion leaders 
B)  retail buyers 
C)  radio programmers 
D)  casting directors 
E)  textbook authors

Question 15

Discuss the differences between the etic and emic approaches to global marketing.

Accepted Answer

The answer of Discuss the differences between the etic and...

Question 16

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Accepted Answer

A) True 
 B)False

Question 17

Of the following, which has a cycle that reaches the regression stage the slowest?

Accepted Answer

A)  seasonal classic 
B)  cyclical fad 
C)  fad 
D)  classic 
E)  fashion

Question 18

Companies today find that they must consider whether to market their products using the same marketing approach throughout the world, or develop a separate strategy for each culture. The perspective that each country is unique, has a national character of its own, a distinctive value system, and personality characteristics, is termed:

Accepted Answer

A)  epidemic 
B)  emic 
C)  systemic 
D)  idiosyncratic 
E)  etic

Question 19

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion. For example, the concept of consumers' "need for uniqueness" encompasses their need to be different:

Accepted Answer

A)  but not their need to fit in 
B)  and lead others in their social groups 
C)  and their need to save money 
D)  but not too different 
E)  and the marketers' need to make a profit

Question 20

An increased demand for exercise classes also resulted in an increased demand for specialized gym clothing. This phenomenon is termed the .

Accepted Answer

The answer of An increased demand for exercise classes also...

Exam 17: Sources of Secondary Data

How do true innovators differ from early adopters?

reflects a pattern of behaviours, attitudes, and opinions that influences all of a person's consumption activities.

The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered .

Regardless of how much behavioural change is demanded by an innovation, all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

"Fads" are those fashions which sweep rapidly at one time across many social groups, encompassing many consumers.

One of the essentials for successful adoption of an innovation is the familiarity of its brand name to the consumer.

An infomercial would not be considered part of reality engineering.

In the game Everquest, players can enter a Pizza Hut restaurant. This is an example of advergaming.

Shift Corporation could not sell their running shoe at $39.99, but when they were priced at $159.99, the shoes sold out of all the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

When Gillette's Mach 3 razor gives way to Gillette's new Mach 3 Turbo, this is known as a/an:

Free "trial- size" samples of a new product are distributed so that consumers can experiment with it prior to adoption.

All of the following are examples of formal gatekeepers, EXCEPT:

Discuss the differences between the etic and emic approaches to global marketing.

Generating new products and/or symbols within a culture production system is the function of a creative subsystem.

Of the following, which has a cycle that reaches the regression stage the slowest?

Psychological factors can be both informative and confusing in explaining why people desire to be in fashion. For example, the concept of consumers' "need for uniqueness" encompasses their need to be different:

An increased demand for exercise classes also resulted in an increased demand for specialized gym clothing. This phenomenon is termed the .