Regardless of How Much Behavioural Change Is Demanded by an Innovation

Multiple Choice

Regardless of how much behavioural change is demanded by an innovation, all of the following tend to be factors which speed up the adoption of innovations EXCEPT:

A) low degree of complexity
B) lower cost than previous alternative
C) compatibility with consumers' lifestyles
D) trialability through free or "trial- size" samples of new products
E) consumers believe there will be more benefits in the new offer