A New Product Called Bugchaser Has Just Come on the Market

Multiple Choice

A new product called Bugchaser has just come on the market. It is a wristband containing insect repellent. Mothers have found it especially useful with young children because it is odourless, nontoxic, and nonstaining. This example is an illustration of which of the following prerequisites for new product success?

A) activity
B) relative advantage
C) compatibility
D) trialability
E) complexity