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    Consumer Behaviour Study Set 4
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    Exam 15: The Creation and Diffusion of Culture
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    Innovators Tend to Have More Favourable Attitudes Towards Taking Risks
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Innovators Tend to Have More Favourable Attitudes Towards Taking Risks

Question 22

Question 22

True/False

Innovators tend to have more favourable attitudes towards taking risks. They also are likely to have higher education and income levels and to be socially active.

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