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When Lorna Went to Buy a Pair of Walking Shorts

Question 32

Multiple Choice

When Lorna went to buy a pair of walking shorts this spring, she first noticed the store had three racks of shorts. Then she noticed all the shorts on one rack were $35.95, all the shorts on the second rack were priced at $39.95, and all the shorts on the third rack were priced at $44.95. What type of merchandise presentation did Lorna see?


A) Price lining
B) Vertical
C) Style/item
D) Idea-oriented
E) Quality/price

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