Question 1

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n):

Accepted Answer

A)  point-of-purchase area 
B)  gondola display 
C)  promotional area 
D)  freestanding fixture 
E)  consumer motivator

Question 2

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Accepted Answer

A)  the needs of the customers shopping at the store 
B)  well trained, design oriented managers 
C)  the simplicity of the merchandise 
D)  how often there is a shipment from the distribution center 
E)  none of these

Question 3

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

Accepted Answer

A)  Free-form 
B)  Racetrack 
C)  Grid 
D)  Boutique 
E)  Loop

Question 4

Which colours are you most likely to find in a fast-food restaurant?

Accepted Answer

A)  Green and white 
B)  Red and yellow 
C)  White, eggshell, and other white hues 
D)  Black and grey 
E)  Blue and green

Question 5

Which of the following is an example of the use of atmospherics?

Accepted Answer

A)  A history in photographs of people enjoying the beach from the beginning of photography till the present, displayed in a store specializing in beachwear 
B)  The smell of evergreen in the air of a store that carries Christmas merchandise year-round 
C)  The bright reds and yellows on the floor and walls of a toy store 
D)  The playing of big band music at a supermarket 
E)  All of these

Question 6

A bookstore organizes its stock by topic. It has a mystery novel section, a romance novel section, a how-to-do-it section, a travel book section, etc. The bookstore is obviously using a___________ presentation.

Accepted Answer

A)  usage 
B)  book cover 
C)  style/item 
D)  horizontal 
E)  customer benefit

Question 7

In Mountain Equipment Co-op, near the entrance to the department where kayak and canoe merchandise is sold, are three kayaks suspended from the ceiling. The display attracts many customers into that department. The display is an example of a(n):

Accepted Answer

A)  end cap 
B)  freestanding fixture 
C)  gondola display 
D)  point-of-purchase display 
E)  promotional area

Question 8

Maps that describe the location of merchandise based on profitability are called:

Accepted Answer

A)  planograms 
B)  strategic locators 
C)  profitability plans 
D)  plan-o-rama 
E)  map-o-grams

Question 9

When Moe visited Sears to buy tea cups, he was astonished to see them displayed up a wall almost to the ceiling. What type of feature area is Sears using for the tea cups?

Accepted Answer

A)  End caps 
B)  Wall display 
C)  Window display 
D)  Point-of-sale 
E)  Freestanding fixture

Question 10

To allocate space to items, categories, and departments, store planners and merchandise managers must know:

Accepted Answer

A)  how much of each item should be stocked 
B)  how much space the merchandise occupies 
C)  where merchandise should be located 
D)  what items should be carried 
E)  all of these

Question 11

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers, and increases sales. Which of the following design objectives would this practice most likely satisfy?

Accepted Answer

A)  Design should include aromatherapy 
B)  Design should be flexible 
C)  Design should consider cost versus value 
D)  Design should be consistent with the retailer's strategy 
E)  Design should positively influence consumer behaviour

Question 12

When Lorna went to buy a pair of walking shorts this spring, she first noticed the store had three racks of shorts. Then she noticed all the shorts on one rack were $35.95, all the shorts on the second rack were priced at $39.95, and all the shorts on the third rack were priced at $44.95. What type of merchandise presentation did Lorna see?

Accepted Answer

A)  Price lining 
B)  Vertical 
C)  Style/item 
D)  Idea-oriented 
E)  Quality/price

Question 13

To design a good store layout, store managers must:

Accepted Answer

A)  create an even division between storage space and selling space 
B)  consider how the store layout will photograph for ads 
C)  never exceed his or her budget 
D)  create a store layout that entices customers to purchase more than they had originally planned 
E)  model the store design on its competitors so customers can recognize the layout

Question 14

As Danny walked the downtown streets, he passed an office supply store that had a desk, chair, and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front. What advice could he give to the office supply retailer?

Accepted Answer

A)  Window displays can be used to set the shopping mood for a season or holiday 
B)  When properly used window displays can attract customers into the store 
C)  Windows can provide customers with a visual image of the type of merchandise inside the store 
D)  Windows are an important part of a store's layout 
E)  All of this advice would be relevant to the office supply retailer

Question 15

When Michelle walked into the store, she saw it was full of rows of self-service counters with tiers of shelves back-to-back. Immediately she knew the store manager had used a ________ store layout.

Accepted Answer

A)  free-form 
B)  grid 
C)  boutique 
D)  racetrack 
E)  blocked

Question 16

Which of the following is a straight line to feelings of happiness, hunger, disgust, and nostalgia?

Accepted Answer

A)  Lighting 
B)  Colour 
C)  Temperature 
D)  Scent 
E)  Sound

Question 17

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer. This is an example of:

Accepted Answer

A)  idea-oriented presentation 
B)  colour presentation 
C)  frontal presentation 
D)  vertical merchandising 
E)  tonnage merchandising

Question 18

What type of presentation technique helps retailers effectively organize merchandise to follow the eye's natural movement?

Accepted Answer

The answer of What type of presentation technique helps retailers...

Question 19

Grid store layouts:

Accepted Answer

A)  are cost-efficient 
B)  are one of the most aesthetically pleasing designs 
C)  are also called loop layouts 
D)  encourage impulse purchasing 
E)  are described by all of these

Question 20

Why is it important to have the store design consistent with the image and strategy?

Accepted Answer

The answer of Why is it important to have the...

Exam 6: Store Design, Layout, and Visual Merchandising Strategy

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n) :