In the Cereal Aisle at the Supermarket, Reese Noted That

Multiple Choice

In the cereal aisle at the supermarket, Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level, Fruit-Loops and other brands appealing to children were just at his son's eye level. What kind of merchandise presentation is the supermarket using on this aisle?

A) Idea-oriented presentation
B) Tonnage merchandising
C) Colour presentation
D) Vertical merchandising
E) Frontal presentation