Question 1

The Alice in Wonderland Store specializes in collectibles associated with the Lewis Carroll books. The items are displayed on library tables, on old oak shelves, and in antique china cabinets. Statuary from the books is located in unexpected spots throughout the store. This is an example of a________ layout.

Accepted Answer

A)  grid 
B)  random 
C)  free-form 
D)  loop 
E)  racetrack

Question 2

What are the five objectives that must be met when managers are designing or redesigning a store?

Accepted Answer

The answer of What are the five objectives that must...

Question 3

Why is it important for stores to be designed with flexibility in mind?

Accepted Answer

A)  It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture 
B)  Customers find it hard to locate merchandise if fixtures are rigid 
C)  Department managers never know what to expect from the planners' allocations and require the ability to display more merchandise at a moment's notice 
D)  Stores with newer designs can respond to seasonal changes without large-scale renovations 
E)  All of these

Question 4

Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?

Accepted Answer

A)  There are no ethnic differences in the way scents are received and decoded 
B)  The methods used to introduce scent into a store are relatively expensive 
C)  The age of the target market does not affect the way scents are received and decoded 
D)  The gender of the target market should be used to determine the intensity of the scent 
E)  None of these statements about the use of scent to change or augment the atmospherics in a store is true

Question 5

The________ store layout arranges fixtures and aisles asymmetrically.

Accepted Answer

A)  free-form 
B)  grid 
C)  racetrack 
D)  loop 
E)  suggestive

Question 6

Which of the following is a disadvantage to the free-form layout?

Accepted Answer

A)  Fixtures are expensive 
B)  More personal selling is necessary 
C)  Storage and display space is sacrificed for a more spacious environment 
D)  Theft is higher 
E)  All of these

Question 7

What is the advantage of the free-form layout to the consumer?

Accepted Answer

A)  The layout guides the customer through the store 
B)  Customers are encouraged to explore the store with this type of layout 
C)  Customers feel like they are in a relaxed environment and are more likely to buy 
D)  Customers can purchase merchandise in this type of layout 
E)  This type of layout is designed to get the customer's attention

Question 8

Imagine you are the manager of a Walmart store. Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?

Accepted Answer

A)  Modular furniture 
B)  Over-the-counter drugs 
C)  Electronic equipment 
D)  Gardening supplies 
E)  Pet supplies

Question 9

H&R Block opens many offices around the country to accommodate the tax season. The company has the ability to piece together new offices, expand existing offices or alter the design for a unique space in a matter of hours. This ability is an example of which of the following objectives?

Accepted Answer

A)  To be flexible 
B)  To offer services at a moment's notice 
C)  To consider cost versus value 
D)  To positively influence consumer behaviour 
E)  To be consistent with their image and strategy

Question 10

In which of the following stores would you be most likely to encounter a rounder?

Accepted Answer

A)  Sherlock, a store for mystery book lovers 
B)  Home Depot building supplies 
C)  Shoppers Drug Mart drugstores 
D)  Winners, an off-price clothing retailer 
E)  The Brew House, a store that sells everything required to brew your own beer

Question 11

The retail "wall" offers the following merchandising benefits except:

Accepted Answer

A)  Holds minimal merchandise 
B)  Is a focal point for seasonal merchandise 
C)  Can present coordinated face-outs with a multiple fashion story in a small space 
D)  Effectively sells more high-margin merchandise than floor fixtures 
E)  All of these are benefits

Question 12

Which of the following is not considered an objective to be met when designing a store?

Accepted Answer

A)  The design should control maintenance costs 
B)  The design should be consistent with image and strategy 
C)  The design should positively influence consumer behaviour and increase sales 
D)  The design should be inexpensive 
E)  The design should be meet legal requirements

Question 13

Which of the following best describes the free-form layout?

Accepted Answer

A)  It enhances the productivity of the store's selling space by its tight arrangements 
B)  It uses repetitive, symmetrical pattern. 
C)  It is very cost-efficient 
D)  It is the least aesthetically pleasing of all the store layouts 
E)  It is described by none of these statements

Question 14

When Terence walked into the Hair Loft he noticed many large photographs displayed overhead and throughout the store, demonstrating styles of haircuts that he could request. These pictures are an example of:

Accepted Answer

A)  colour merchandising 
B)  retailing mix 
C)  sales promotion 
D)  merchandising 
E)  visual communication

Question 15

Which of the following best describes the point-of-sale areas?

Accepted Answer

A)  They are designed to attract customers into the store's various departments 
B)  They are typically located near end caps 
C)  They can be the most valuable piece of real estate in the store 
D)  They always contain sale merchandise 
E)  None of these

Question 16

An end cap:

Accepted Answer

A)  is usually freestanding 
B)  replicates the total assortment of merchandise contained in the aisle 
C)  has high visibility 
D)  usually contains the newest, most exciting merchandise in the store 
E)  is always found in a point-of-sale area

Question 17

What is a disadvantage of using a rounder?

Accepted Answer

The answer of What is a disadvantage of using a...

Question 18

What is more important in the free-form layout than any of the other general types of layout?

Accepted Answer

A)  Print advertising 
B)  Publicity 
C)  Promotions featuring rebates and contests 
D)  Personal selling 
E)  Broadcast advertising

Question 19

In the cereal aisle at the supermarket, Reese noted that while brands of cereal aimed at appealing to adults were at his eye-level, Fruit-Loops and other brands appealing to children were just at his son's eye level. What kind of merchandise presentation is the supermarket using on this aisle?

Accepted Answer

A)  Idea-oriented presentation 
B)  Tonnage merchandising 
C)  Colour presentation 
D)  Vertical merchandising 
E)  Frontal presentation

Question 20

A diagram created from photographs, computer output, or artists' rendering that illustrate exactly where every SKU should be placed is called a:

Accepted Answer

A)  plan-o-rama 
B)  merchandise plan 
C)  planogram 
D)  placement plan 
E)  strategic plan

Exam 6: Store Design, Layout, and Visual Merchandising Strategy