The Sleep Store Sells Mattresses, Pillows, Sound Machines, and Any

Multiple Choice

The Sleep Store sells mattresses, pillows, sound machines, and any other item that could enhance a customer's sleep. The store is popular because many people are unable to enjoy a full night's sleep, and Sleep Store offers products that promise comfortable sleep. The Sleep Store therefore uses________ segmentation.

A) benefit sought
B) usage
C) demographic
D) lifestyle
E) geographic