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    Retailing Management Study Set 3
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    Exam 15: Appealing to the Customer: Retail Communication Mix
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    Publicity Is Often Used to Communicate With
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Publicity Is Often Used to Communicate With

Question 56

Question 56

Multiple Choice

Publicity is often used to communicate with:


A) potential shoppers
B) employees
C) loyal shoppers
D) investors
E) all of these

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