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    Retailing Management Study Set 3
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    Exam 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
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    Is the Set of Activities and Programs Undertaken by Retailers
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Is the Set of Activities and Programs Undertaken by Retailers

Question 85

Question 85

Multiple Choice

is the set of activities and programs undertaken by retailers to make the shopping experience more special for their customers.


A) Retailing concept
B) Retailing strategy
C) Retailing mission
D) Customer satisfaction
E) Customer service

Correct Answer:

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