When Department Stores Centralize All Buying Activities, Department Managers Spend

Multiple Choice

When department stores centralize all buying activities, department managers spend more time working with departmental associates and talking with customers. The result of this is that the company is better able to understand the expectations of the customers. Which of the following service gaps is reduced as a by-product of the centralization?

A) performance
B) research
C) communication
D) standards
E) knowledge