Multiple Choice
Which of the following statements about a frequent shopper program is correct?
A) A retailer needs to do massive advertising to make it work
B) Customers like to carry a lot of frequent shopper program cards with them
C) It is not clear whether customer loyalty is increased toward a retailer
D) Vendors need to be ready for faster replenishment
E) Most shoppers view it as an additional card to carry and see no real benefit
Correct Answer:
Verified
Correct Answer:
Verified
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