Marty Buys and Sells Used Records and Concert Posters

Multiple Choice

Marty buys and sells used records and concert posters. Marty has hundreds of loyal customers who he will call on the phone when a specific record comes in, as he maintains a simplistic database on his old Commodore 64 computer. Marty is participating in:

A) gaining competitive advantage
B) 1-to-1 retailing
C) frequent shopper programs
D) special customer services
E) special customer sales promotions