A Retailer Wants to Collect Information About Its Customer Purchases

Multiple Choice

A retailer wants to collect information about its customer purchases so that it can suggest appropriate products to its customers, but the retailer does not want to raise privacy concerns among its customers. Which of the following should it do?

A) Allow consumers to view and correct any personal information held by an online retailer
B) Tell consumers what information they are collecting
C) Ensure that the information is held securely and is not passed on to other companies
D) Give customers a choice as to whether they give information
E) All of these