Multiple Choice
To attract a target audience of 25- to 35- year- olds,Godiva began running advertisements that resembled fashion advertisements. Godiva also began purchasing ad space in Vogue and Vanity Fair. In doing so,Godiva altered the element of its marketing- mix strategy.
A) promotion
B) product
C) price
D) place
Correct Answer:
Verified
Correct Answer:
Verified
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