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    Strategic Marketing Study Set 2
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    Exam 2: Situation Assessment: the External Environment
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    A Supply Side Approach to Market Definition Focuses on the
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A Supply Side Approach to Market Definition Focuses on the

Question 6

Question 6

Multiple Choice

A supply side approach to market definition focuses on the .


A) primary industry
B) customers' perspectives
C) budget competition
D) alternative products

Correct Answer:

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