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    Strategic Marketing Study Set 2
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    Exam 2: Situation Assessment: the External Environment
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    Producing More Than One Product and Lowering the Cost of Production
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Producing More Than One Product and Lowering the Cost of Production

Question 13

Question 13

Multiple Choice

Producing more than one product and lowering the cost of production of all products is best known as .


A) experience curve effects
B) virtuous circles
C) diseconomies of scale
D) economies of scope

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