Which of the Following Statements About Innovation Is True

Multiple Choice

Which of the following statements about innovation is true?

A) Customer perception has nothing to do with the definition of innovation.
B) A product may legally be described as new and innovative for three years.
C) Innovation is anything that the marketer decides to call new.
D) The FTC has created a legal definition of the term innovation.
E) A product may be called an innovation even though it is not significantly changed from its predecessors.