Procter & Gamble Introduced Its Duncan Hines Ready- To- Spread

Multiple Choice

Procter & Gamble introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates .

A) why prototypes are so important
B) one of the problems associated with test marketing
C) how idea screening can make a product a commercial success
D) why many companies engage in test marketing
E) the variety of sources for idea generation