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Tony Wanted to Buy a Pair of Binoculars but Not

Question 96

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Tony wanted to buy a pair of binoculars but not just any brand.He wanted to buy a pair of Steiner Nighthunter just like the pair he had learned about in his newest copy of Peter's Hunt magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a _ _.


A) shopping product
B) commodity
C) specialty product
D) convenience product
E) homogeneous product

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