Multiple Choice
Tony wanted to buy a pair of binoculars but not just any brand.He wanted to buy a pair of Steiner Nighthunter just like the pair he had learned about in his newest copy of Peter's Hunt magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a _ _.
A) shopping product
B) commodity
C) specialty product
D) convenience product
E) homogeneous product
Correct Answer:

Verified
Correct Answer:
Verified
Q14: The largest adopter category is the early
Q92: Marketers are striving to generate customer _
Q93: Unlike innovators,have a great concern for social
Q94: The development of different television shows using
Q95: Consumers must engage in a great amount
Q97: Why would a company adopt a business-
Q98: Define emergency product.Give an example of an
Q99: If Bosa Nova added the new acai
Q100: The for a guest paying for a
Q135: What category of consumer adopters would purchase