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    Exam 8: Product I: Innovation and New Product Development
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    What Category of Consumer Adopters Would Purchase a Product When
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What Category of Consumer Adopters Would Purchase a Product When

Question 135

Question 135

Essay

What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

Correct Answer:

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The late majority adopters and the lagga...

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