Multiple Choice
Which of the following new products would have the greatest degree of observability?
A) the Wonder Bra,which made women who wore one appear to have increased her bust by at least one cup size
B) Tylenol PM,a nonprescription sleep aid
C) microwaveable plastic dishes
D) silk underwear for men
E) nail clippers designed to prevent ingrown toenails
Correct Answer:

Verified
Correct Answer:
Verified
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